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Eric Von Frohlich

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Owner, Founder and Head of EVF Performance

Level 1 Certified CrossFit Coach & Certified CrossFit Kids Coach

Eric Von Frohlich is founder and leader of the EVF family of companies, including EVF Performance (NYC and East Hampton), CrossFit Upper East Side and CrossFit Columbus Circle.

A recognized expert with over 20 years’ experience in a broad range of fitness, weight-loss, and wellness programs, Eric is a much sought-after coach. His career as a trainer began in 1995 with an after-school program for middle-school children, and grew into a successful personal training business in the Hamptons, Greenwich CT, and New York City. Eric’s program was groundbreaking for its time, providing athletic training comprised of calisthenics, metabolic conditioning, weight training, speed, agility & quickness drills, and nutrition counseling. Over the past two decades, he has shared this approach with a diverse array of clients ranging from elite athletes to adolescents; and from special needs populations to corporate leaders.

Eric is equally adept and experienced in one-on-one training, group training, and large group fitness class formats. He’ s developed and taught extraordinarily popular group fitness classes at premier fitness clubs including Equinox, Sports Club LA, Crunch and more, and – through training thousands of students – has cultivated a loyal and passionate following. He’s developed a number of signature classes including “EVF360”, “Practice”, and “RoadFit”.

In addition to his training credentials Eric is an experienced entrepreneur and thought-leader – running his own personal training business for 15 years, an early pioneer of the outdoor running / Boot Camp training trend, and founding a successful program called RoadFit in 2003. He has been at the forefront of now-hot fitness trends including Spinning (having launched one of the first spin gyms in the Hamptons in the 1990s), CrossFit, and stand-up paddle boarding, and his conditioning class at Equinox (Practice) was one of the first to attract male students in a group fitness setting. Additionally, some of the largest mass market at-home training DVD’s were influenced by Eric and his training methods. His expertise and talent for identifying trends and predicting the future of fitness have resulted in numerous feature articles and interviews across various media outlets. His programs have been featured in Shape, Fitness, Health, Redbook, American Baby, Cosmo, Gotham, WebMD, Fox 5, ABC, Backpacker, The New York Post, and more, and he consulted on the best-selling book “Younger Next Year” (Harry Lodge and Chris Crowley, 2007).

Eric enjoys reading philosophy, surfing, working out and spending time with his wife and two children.

Comments: 4

  1. Hi . Can you get this message to Eric?

    Not sure if you’d remember, but I took a conditioning class with you in May when my husband was st HSS recovering from hip surgery. I’d like to talk to you via phone or email when you have a moment. My email is and my phone is 908-400-3617.



  2. Eric,

    Great job on the Good Morning America piece. CrossFit is taking a lot of knocks these days…glad to see you show the positive side of the program.

  3. Hi Eric,
    I’m Kerri – I manage the East Coast for PurePharma and live here in NY on Long Island. I would love the opportunity to meet with you to discuss offering PurePharma at your locations. I briefly met James Quigley at Regionals up in Boston at the PurePharma booth. You would benefit from a wholesale account just to offer the supplements wholesale to your coaches and staff. Additionally, you can earn 30-40% profit by offering your members strictly certified, ultra pure Omega-3 fish oil, Vitamin D3 and Magnesium/Zinc.
    I would be happy to support all your locations with free product seminars focusing on recovery. There are many ways PurePharma can support you. Are you interested in setting up a time to meet so I can tell you more about PurePharma and bring you some samples? It would be fun to visit for a wod or anytime you have a few minutes available.
    If you’d like, I can send you login information and our wholesale guide ahead of time so you can take a look and let me know if you have any questions.
    I’m available on Monday or Wednesday this coming week. I can be reached at 631.682.9782 or via email.
    Thanks Eric! I’m looking forward to hearing from you. Enjoy the beautiful weekend.

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