Eric Von Frohlich is the founder and leader of the EVF family of companies, which include EVF Performance, CrossFit Upper East Side and CrossFit Columbus Circle. His storied fitness career began in 1995 when he worked as a trainer for middle school students. From there, he kickstarted his own personal training business specializing in calisthenics, metabolic conditioning, weightlifting, nutrition counseling and more.
Over the past two decades, Eric has developed several signature programs including EVF 360, Practice and RoadFit. He’s one of the most sought-after fitness experts in the country appearing in major publications such as Shape, Fitness, Health, Redbook and Cosmo. He also consulted on the best-selling book “Younger Next Year” (Harry Lodge and Chris Crowley, 2007).
If you’re looking for an authority in fitness, you’ve come to the right place.
Debra is a quadruple threat. She’s a fitness pro, marketer, entrepreneur, and mom. As the business partner and wife to Eric Von Frohlich, she’s a driving force behind EVF. She has more than 15 years of experience teaching at some of the nation’s most notable gyms including Equinox, Crunch, SCLA and NYSC. She’s consulted with multiple fitness brands and publications such as SELF Magazine.
Debra’s fitness knowledge is rivaled only by her business acumen. Post-college, she worked at a start-up and learned what it took to survive in the digital publishing space. Later, she launched an online fitness community called Fitizens.co, and began her career as Director of Sales at NYC & Company, New York City’s official marketing, tourism, and partnership organization.
In 2005, she met her husband, Eric and the couple bonded over their love of health and wellness. Together, they created EVF and a new indoor rowing workout, which was the catalyst for Row House NYC.
Because of Debra’s vision and unshakable work ethic, EVF Performance is a force to be reckoned with.
Nicole is Chief Operating Officer of EVF Performance. She spent nearly 4 years as a coach at CrossFit Upper East Side after leaving a 10-year career in corporate taxation to start a family. “I thought it would be a great way to motivate, teach and train as many people as possible.”
Now she marries her passion for fitness and her professional expertise to lead EVF’S business operations. Nicole has her bachelor’s in Accounting, with an MBA in Taxation and is a licensed CPA.
Jenna leads the coaching staff and athletes as Head Coach of our Upper East Side location. She studied dance for 15 years and competed in both swimming and long distance running. “I moved to New York to become an actress and singer after graduating from college. I soon discovered I was just as passionate about fitness as I was about performing.”
Jenna began personal training at a small local gym but wanted to do more. She knew as soon as she started CrossFit that it was where she belonged. “I’m passionate about our community, making people stronger and preparing for anything. I want to continue to learn and grow as both a coach and a programmer.”
Patrick leads the coaches and athletes of Columbus Circle as Head Coach. He earned his bachelor’s in Exercise Science, with a minor in Athletic Coaching from Saginaw Valley State University. Patrick holds his Level 3 CrossFit Trainer, Certified Strength & Conditioning Specialist, and USA Weightlifting Sport Performance Coach certifications.
He’s been coaching CrossFit for the last 10 years and has experience working with a wide variety of populations while coaching at Q2 CrossFit, Chemical City CrossFit, CrossFit Petoskey, and Next Level Fitness.
Patrick has a passion for helping people achieve their fitness goals and sharing his knowledge. He has served many roles in the CrossFit and strength and conditioning field, as well as working as a sport and event coach for track and field and collegiate soccer.
Outside of the gym, Patrick is a huge advocate of using his fitness through rock climbing, SUP boarding, triathlons, and playing soccer. His favorite CrossFit movement is undoubtedly the snatch, he loves teaching the Olympic lifts and gymnastics, and his favorite CrossFit workout is “Jackie.”
Don’t let all of this fool you, though — he also has a passion for eating copious amounts of Chinese food, playing video games, and binge watching Netflix on the weekends.
Patrick is a former member of the Saginaw Valley State University Track & Field team, specializing in the 400m and 800m races. He is currently pursuing his master’s degree in Sport Performance, as well as earning his Level 4 “Certified CrossFit Coach” and becoming a Level 1 Seminar Instructor.
From baseball and football to dance, Alex has a diverse fitness background that eventually led him to CrossFit’s door. “In college, I was very into the Insanity workouts, but I quickly got bored with the program. During my senior year, my roommate invited me to try CrossFit.” Alex’s first training session was intense, but he forced himself to continue.
“I got so hooked on the culture and programming of CrossFit. The workouts are always different keeping you on your toes. The training totally reinvigorated my fitness journey. By becoming a coach, it’s my goal to help other athletes find that same passion.”
Jay Plansky is a highly-qualified MD and FAAEM (Fellow of the American Academy of Emergency Medicine). His athletic background includes football and lacrosse, as well as Muay Thai. Jay has always enjoyed working out and helping others. It’s one of the many reasons he wanted to become both a doctor and coach.
“I am passionate about motivating athletes to work hard and surpass their expectations. If we all squatted a little heavier and did our burpees just a little faster, then maybe, just maybe, we could end world hunger, end poverty, and make this world a better place.”
Hugo background spans traditional bodybuilding, CrossFit and various martial arts, including Muay Thai. He’s also a SEALFIT Immersion Camp 4 and Sealfit Kokoro 11 graduate. So, how did he accomplish so much so fast? “I became completely enamored with physical fitness, health, and wellness at a young age. All of my down time was spent teaching myself how to work out (effectively), lift weights, swim, run and eat balanced meals.”
Hugo is a student at heart who’s always willing to try something new. When he was introduced to CrossFit, he felt like he’d found his calling. “I had a real ‘a-ha’ moment. I got my Level I and proudly began coaching and the rest is CrossFit history!” Hugo specializes in gymnastics, Olympic lifting, mobility and mentality.
Garen has been in the gym since he was a kid. Baseball was his first love, with running a close second. But as he got older, he grew tired of the same workouts and decided to try something new. “My friends were raving about CrossFit, so I thought I’d give it a shot. Years later, I’m still in love with the methodology and the community. I believe that in order to achieve optimum results, there has to be a balance. Why strengthen one area when you can strengthen them all?”
While attending high school, Matt successfully juggled ice hockey, skiing and tennis. “I continued to follow the yellow brick road, which led me to my life’s work. Following a 17-plus-year career on Wall Street, I got the opportunity of a lifetime: One that led me to use my skills to help others improve their lives.”
As a coach, Matt wants his athletes to give their best THAT day, moving well and pushing beyond mental and physical limitations.
Alex grew up with a serious appreciation of musical theater. So much so that he went on to study it in college. But his senior year brought a new outlet – CrossFit.
After earning his Level 1, Alex wanted to give back to the community as a coach. So, he opted to become a CrossFit coach. “EVF Performance CrossFit is such an inviting place. It’s filled with people who make you better in and outside of the gym. Every day, they make me want to be a better person and coach.”
Carissa is a real-life EVF success story. “I stumbled into the gym for a Free Intro class looking for a more efficient workout. I absolutely loved the training and fell in love with the methodology. About a year later, I decided to give coaching a shot. It’s been such an important part of my life that I felt compelled to take it a step further.”
She placed 61st in the North East Region in the 2016 CrossFit Open and served as alternate for the 4th place CrossFit Games Team Dynamix.
Carissa is passionate about the pursuit of excellence. She believes in human development through physical challenges. “I love making myself better and showing others how they can do the same.”
Joseph is a former football fanatic who played for three seasons at the collegiate level. “I set a goal, worked my butt off and was allowed a walk-on spot. It was the first in the program’s history and the best decision I’d made at that point.” Unfortunately, football turned the gym a chore, instead of a joy. After graduation, Joseph went almost a full year without working out.
Later, a chance viewing of the CrossFit Games changed everything. Joseph researched and found a local box and decided to start training again. He eventually began working reception at the facility, and they sponsored his Level 1 certification. “I’m passionate about movement, form, and technique. I love efficiency more than big numbers, and solid movement that promotes longevity.”
Ryan began his athletic career with soccer, baseball and swimming before moving on to martial arts. He also wrestled and played lacrosse in high school and practiced Jiu-Jitsu at college. After graduation, Ryan started training in gymnastics and parkour, which led to a huge television opportunity — “American Ninja Warrior”. He appeared as a contestant on Season 4 in the Eastern Regionals.
Ryan has been a fan of CrossFit since 2007 so in 2016, he decided to become a coach. “I’m passionate about health, movement and encouraging others to achieve their best level of fitness.”
Dave is an active pro powerlifter, who was briefly ranked No. 1 nationally in his weight class (2014). Since then, he’s stayed in the top 5 every year he’s competed. Dave originally began training at EVF Performance CrossFit because of its convenient location. Soon, he discovered there was more to the community than meets the eye.
“When the opportunity arose, I joined the staff and began teaching a strength class, which has since morphed into EVF’s competitive powerlifting team.” Dave eats, sleeps, and breathes strength training. His love of lifting knows no bounds!
Beau specializes in gymnastics and has 12 years of experience and a spot on the U.S. Junior National Team to back it up. He’s also a former state champion and top 10 nationally ranked high school pole vaulter. Later, while attending Lehigh University, he competed in Division I’s track and field. It was during college that Beau discovered CrossFit and saw it was a great way to balance Olympic lifting and his gymnastics training.
“I have always wanted to be a coach. And I enjoy helping people accomplish their athletic goals. I believe in continued learning no matter what field you’re in. It keeps me on my toes and allows me to use new methods that can benefit my fellow athletes.”
Growing up, Jared competed in multiple sports but soccer was his favorite. He played for the LI ODP (Olympic Developmental Program) and continued for four years in the NCAA. “When I graduated college, I found CrossFit as an outlet for my competitive nature. Over time, I sustained too many injuries playing soccer and decided to shift my focus.” Jared has qualified for and placed at numerous local and regional competitions. In 2016, he competed in his first CrossFit Open.
“I am passionate about human performance, whether it’s in sports or returning to sports post-injury. I believe in safe, efficient movement and of course, heavy lifting.”
Julia is the Director of Sales and Membership Services at EVF Performance. She ensures newcomers know exactly what EVF has to offer. A self-described tomboy, Julia spent her youth rollerblading, climbing trees, swimming, biking, playing handball and running. It left a mark that would influence her future career.
Julia’s professional background includes serving as Member Services Manager at Reebok Sports Club/NY. She also went on to teach spinning and cardio kickboxing classes. Her goal was to convince clients that exercise was the first step to achieving a better life.
Allie is the Communications Director at EVF Performance. Before joining the EVF team in 2014, Allie worked as a journalist and career services writer. She found EVF as a member shortly after moving to New York. “I love seeing people set and exceed their goals. I talk to lots of people who want big changes in their bodies, fitness levels and lives — seeing those changes come to life is an awesome feeling.”
She oversees communications across EVF locations and sister company Row House. “It’s easy to come to work when you know the members, coaches and staff are genuinely happy to be here. Getting to wear Lululemon to the office doesn’t hurt, either.”
Colin, Sales & Membership Services Coordinator at Columbus Circle, has a genuine lust for life. “I feel that it’s prudent and necessary to be passionate about anything you involve yourself with. For me, that would be helping others, lifting weights, writing music, reading, and eating!” Colin went to school to become a physical therapist but quickly realized he needed a change of pace.
“I prefer working with people before they get injured. That way you can teach them proper habits to avoid needing a physical therapist in the first place.”
Back in 2013, Rob walked into a CrossFit Free Intro. He was addicted from the start. Five years later? He’s a certified CrossFit Level 1 Trainer and has taken his enthusiasm for the sport to the next level as a coach.
As a self-proclaimed “beastology” specialist, Rob comes from an athletic background playing team sports, includings baseball and basketball. After a 5-year love affair CrossFit, he wants to help others find their passion for the sport.
When he isn’t training or coaching, he’s a successful New York real estate broker, and he loves to spend time with his daughter, Isabella.
Josh combines his military career and his love for fitness at EVF Performance. With a Masters of Science in Nursing and a CrossFit Level 1 Trainer Certification, Josh has a distinctive skillset of skills that only enhance his coaching ability.
Joshua came to CrossFit while in the US Army, with extensive experience teaching the sport . “I introduced CrossFit to my own soldiers well before it was the juggernaut it has become. We were able to convince Rogue to ship a full set of weights and bars to us in Baghdad.”
After 10 years as a CrossFitter, he now focuses on powerlifting. His passion coaching EVF members to build their foundation on strength. Josh loves to coach every type of person, but he has “a soft spot for fellow Veterans and the skinny guy/gal who wants to get stronger.”
When Joshua isn’t coaching, he is pursuing his Doctoral Degree at Yale University and prepping for his next Powerlifting competition.
A diversified background in CrossFit, strength training, middle/long distance running and HIIT affirmed her admiration for the barbell and, ultimately, led her to become certified as a personal trainer and USA Powerlifting Club Coach.
When not working at her 9 to 5, you can find Ashley either working out or working with others to find both their inner and outer strength through lifting. As a coach, Ashley is driven to motivate her athletes to push past their limits and to move powerfully and efficiently. “Getting stronger helps us to not only achieve our personal best, but to successfully conquer whatever life throws our way.”
UES Studio Lead
Lola has been doing CrossFit for 6 years and is passionate about living a healthy lifestyle. The community aspect of CrossFit — and EVF — gives the Argentina native a sense of home. “I love our community, how everyone is always there for each other.”
An avid field hockey player with over 26 years under her belt, she played in the top division in Buenos Aires. She now plays for the U.S. national club champion GFHC Rovers in New York.
Lola earned her CrossFit Level 1 in 2017 and trains hard to be the best version of herself. “If you set your mind on something and invest 100 percent of yourself, you can accomplish it.”