Eric Von Frohlich is the founder and leader of the EVF family of companies, which include EVF Performance, CrossFit Upper East Side and EVF Columbus Circle. His storied fitness career began in 1995 when he worked as a trainer for middle school students. From there, he kickstarted his own personal training business specializing in calisthenics, metabolic conditioning, weightlifting, nutrition counseling and more.
Over the past two decades, Eric has developed several signature programs including EVF 360, Practice and RoadFit. He’s one of the most sought-after fitness experts in the country appearing in major publications such as Shape, Fitness, Health, Redbook and Cosmo. He also consulted on the best-selling book “Younger Next Year” (Harry Lodge and Chris Crowley, 2007).
If you’re looking for an authority in fitness, you’ve come to the right place.
Debra is a quadruple threat. She’s a fitness pro, marketer, entrepreneur, and mom. As the business partner and wife to Eric Von Frohlich, she’s a driving force behind EVF. She has 20 years of experience teaching at some of the nation’s most notable gyms including Equinox, Crunch, SCLA and NYSC. She’s consulted with multiple fitness brands and publications such as SELF Magazine.
Debra’s fitness knowledge is rivaled only by her business acumen. Post-college, she worked at a start-up and learned what it took to survive in the digital publishing space. Later, she launched an online fitness community called Fitizens.co, and began her career as Director of Sales at NYC & Company, New York City’s official marketing, tourism, and partnership organization.
In 2005, she met her husband, Eric and the couple bonded over their love of health and wellness. Together, they created EVF and a new indoor rowing workout, which was the catalyst for Row House NYC.
Because of Debra’s vision and unshakable work ethic, EVF Performance is a force to be reckoned with.
Colin, EVF General Manager, has a genuine lust for life. “I feel that it’s prudent and necessary to be passionate about anything you involve yourself with. For me, that would be helping others, lifting weights, writing music, reading, and eating!” Colin went to school to become a physical therapist but quickly realized he needed a change of pace.
“I prefer working with people before they get injured. That way you can teach them proper habits to avoid needing a physical therapist in the first place.”
Meet Coach Matt Chassot! Matt Has been doing CrossFit since 2015 and before that he played Basketball for 14 years, then Rugby and even ran a couple marathons! He’s passionate about progress both in finding new ways to improve himself or to get his athletes to move more efficiently. “That is why I love CrossFit and fitness so much: There is always something to improve on!”
He’s excited to join us and remarks that EVF is a community that welcomes everyone, of all backgrounds, experience and abilities.
Despite what some might think: He’s not from Germany and no, he is not Prince Harry!
Favorite Quote: “People often say that motivation doesn’t last. Well, neither does bathing – That’s why we recommend it daily.”
While attending high school, Matt successfully juggled ice hockey, skiing and tennis. “I continued to follow the yellow brick road, which led me to my life’s work. Following a 17-plus-year career on Wall Street, I got the opportunity of a lifetime: One that led me to use my skills to help others improve their lives.”
As a coach, Matt wants his athletes to give their best THAT day, moving well and pushing beyond mental and physical limitations.
Ixchel (E-shell) is EVF’s newest Crossfit coach. She is also an athlete at heart. She joined her first swim team when she was 5 years old and participated in many team sports/varsity teams throughout her life.
Ixchel understands that everyone approaches fitness with different backgrounds, abilities and goals, and she’ll meet you where you are. Her goal is to empower performance and improve how our bodies move and work. She believes that long term health and a solid foundation trumps short term results.
Meet Coach Ryan Palmer! Ryan has been doing CrossFit for a few years now and has been a competitive athlete for most of his life: he played semi-pro football for 5 years right after high school!
He’s passionate about continuing to challenge himself and improving today for a better tomorrow.
“The energy everyone brings into EVF to workout is exciting! Wether in group class or open gym, you can feel it in the air.”
Favorite Quote: “Today is a good day to have a good day”