Meet the CrossFit Coaches

ABOUT US

At EVF Performance CrossFit, our coaches go above and beyond the call of duty. They’re highly skilled and highly educated professionals devoted to providing expert training. With years of experience under the belts, you get the best from the best. For them, coaching isn’t a job — it’s a way of life.
  • Eric Von Frohlich

    Eric Von Frohlich is the founder and leader of the EVF family of companies, which include EVF Performance, CrossFit Upper East Side and EVF Columbus Circle. His storied fitness career began in 1995 when he worked as a trainer for middle school students. From there, he kickstarted his own personal training business specializing in calisthenics, metabolic conditioning, weightlifting, nutrition counseling and more.

    Over the past two decades, Eric has developed several signature programs including EVF 360, Practice and RoadFit. He’s one of the most sought-after fitness experts in the country appearing in major publications such as Shape, Fitness, Health, Redbook and Cosmo. He also consulted on the best-selling book “Younger Next Year” (Harry Lodge and Chris Crowley, 2007).

    If you’re looking for an authority in fitness, you’ve come to the right place.

  • Debra Strougo Frohlich

    Debra is a quadruple threat. She’s a fitness pro, marketer, entrepreneur, and mom. As the business partner and wife to Eric Von Frohlich, she’s a driving force behind EVF. She has 20 years of experience teaching at some of the nation’s most notable gyms including Equinox, Crunch, SCLA and NYSC. She’s consulted with multiple fitness brands and publications such as SELF Magazine.

    Debra’s fitness knowledge is rivaled only by her business acumen. Post-college, she worked at a start-up and learned what it took to survive in the digital publishing space. Later, she launched an online fitness community called Fitizens.co, and began her career as Director of Sales at NYC & Company, New York City’s official marketing, tourism, and partnership organization.

    In 2005, she met her husband, Eric and the couple bonded over their love of health and wellness. Together, they created EVF and a new indoor rowing workout, which was the catalyst for Row House NYC.

    Because of Debra’s vision and unshakable work ethic, EVF Performance is a force to be reckoned with.

  • Lola Lopez

    EVF Upper East Side General Manager

    Lola has been doing CrossFit Since 2012 and is passionate about growing a healthier community. The teamwork aspect of CrossFit — and EVF — gives the Argentina native a sense of home. “I love our EVF Family, how everyone is always there for each other.”

    An avid field hockey player with over 20 years under her belt, she played in the top division in Buenos Aires. She now plays for the U.S. national club champion GFHC Rovers in New York.

    Lola earned her CrossFit Level 1 in 2017 and trains hard to be the best version of herself.  “If you set your mind on something and invest 100 percent of yourself, you can accomplish it.”

    Certifications:

    • CrossFit Level 1
    • NASM CTP
  • Colin Gray

    EVF Columbus Circle General Manager

    Colin, EVF General Manager at Columbus Circle, has a genuine lust for life. “I feel that it’s prudent and necessary to be passionate about anything you involve yourself with. For me, that would be helping others, lifting weights, writing music, reading, and eating!” Colin went to school to become a physical therapist but quickly realized he needed a change of pace.

    “I prefer working with people before they get injured. That way you can teach them proper habits to avoid needing a physical therapist in the first place.”

    Certifications:

    • CrossFit Level 1
    • NASM CPT
  • Matt Bronson

    While attending high school, Matt successfully juggled ice hockey, skiing and tennis. “I continued to follow the yellow brick road, which led me to my life’s work. Following a 17-plus-year career on Wall Street, I got the opportunity of a lifetime: One that led me to use my skills to help others improve their lives.”

    As a coach, Matt wants his athletes to give their best THAT day, moving well and pushing beyond mental and physical limitations.

    Certifications:

    • CrossFit Kids
    • CrossFit Level 2
  • Alex Prakken

    Meet Coach Alex Prakken! Alex has been in the CrossFit community for 6 years and before that he played basketball and football. Since starting CrossFit he has participated in multiple Spartan Races and is an racquetball fan! He is also a dancer and performer around the best stages in the US, and really wants a cat but is highly allergic. He’s super passionate about Theatre, Video Games, and music.
    As a Coach he loves seeing people surprise themselves when they move more weight than they think they were capable of, or perform a difficult movement for the first time. “That’s what the heart of Crossfit is; a community that supports each other through success and failure. “
    Favorite quote: “All our dreams can come true if we have the courage to pursue them.”

    Certifications:

    • CF-L1
    • Crossfit Gymnastics
    • Scaling Certificate
    • Running Certificate
  • Ryan Palmer

    Meet Coach Ryan Palmer! Ryan has been doing CrossFit for a few years now and has been a competitive athlete for most of his life: he played semi-pro football for 5 years right after high school!

    He’s passionate about continuing to challenge himself and improving today for a better tomorrow.

    “The energy everyone brings into EVF to workout is exciting! Wether in group class or open gym, you can feel it in the air.”

    Favorite Quote: “Today is a good day to have a good day”

    Certifications:

    • CF-L1
  • Matthieu Chassot

    Meet Coach Matt Chassot! Matt Has been doing CrossFit since 2015 and before that he played Basketball for 14 years, then Rugby and even ran a couple marathons! He’s passionate about progress both in finding new ways to improve himself or to get his athletes to move more efficiently. “That is why I love CrossFit and fitness so much: There is always something to improve on!”

    He’s excited to join us and remarks that EVF is a community that welcomes everyone, of all backgrounds, experience and abilities.

    Despite what some might think: He’s not from Germany and no, he is not Prince Harry!

    Favorite Quote: “People often say that motivation doesn’t last. Well, neither does bathing – That’s why we recommend it daily.”

    Certifications:

    • CF-L2
    • Crossfit Strongman
    • Power Athlete Level 1

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