Meet the CrossFit Coaches


At EVF Performance CrossFit, our coaches go above and beyond the call of duty. They’re highly skilled and highly educated professionals devoted to providing expert training. With years of experience under the belts, you get the best from the best. For them, coaching isn’t a job — it’s a way of life.
  • Eric Von Frohlich

    Eric Von Frohlich is the founder and leader of the EVF family of companies, which include EVF Performance, CrossFit Upper East Side and EVF Columbus Circle. His storied fitness career began in 1995 when he worked as a trainer for middle school students. From there, he kickstarted his own personal training business specializing in calisthenics, metabolic conditioning, weightlifting, nutrition counseling and more.

    Over the past two decades, Eric has developed several signature programs including EVF 360, Practice and RoadFit. He’s one of the most sought-after fitness experts in the country appearing in major publications such as Shape, Fitness, Health, Redbook and Cosmo. He also consulted on the best-selling book “Younger Next Year” (Harry Lodge and Chris Crowley, 2007).

    If you’re looking for an authority in fitness, you’ve come to the right place.

  • Debra Strougo Frohlich

    Debra is a quadruple threat. She’s a fitness pro, marketer, entrepreneur, and mom. As the business partner and wife to Eric Von Frohlich, she’s a driving force behind EVF. She has 20 years of experience teaching at some of the nation’s most notable gyms including Equinox, Crunch, SCLA and NYSC. She’s consulted with multiple fitness brands and publications such as SELF Magazine.

    Debra’s fitness knowledge is rivaled only by her business acumen. Post-college, she worked at a start-up and learned what it took to survive in the digital publishing space. Later, she launched an online fitness community called, and began her career as Director of Sales at NYC & Company, New York City’s official marketing, tourism, and partnership organization.

    In 2005, she met her husband, Eric and the couple bonded over their love of health and wellness. Together, they created EVF and a new indoor rowing workout, which was the catalyst for Row House NYC.

    Because of Debra’s vision and unshakable work ethic, EVF Performance is a force to be reckoned with.

  • Colin Gray

    General Manager

    Colin, EVF General Manager, has a genuine lust for life. “I feel that it’s prudent and necessary to be passionate about anything you involve yourself with. For me, that would be helping others, lifting weights, writing music, reading, and eating!” Colin went to school to become a physical therapist but quickly realized he needed a change of pace.

    “I prefer working with people before they get injured. That way you can teach them proper habits to avoid needing a physical therapist in the first place.”


    • CrossFit Level 1
    • NASM CPT
  • Matt Chassot

    Lead Coach

    Meet Coach Matt Chassot! Matt Has been doing CrossFit since 2015 and before that he played Basketball for 14 years, then Rugby and even ran a couple marathons! He’s passionate about progress both in finding new ways to improve himself or to get his athletes to move more efficiently. “That is why I love CrossFit and fitness so much: There is always something to improve on!”

    He’s excited to join us and remarks that EVF is a community that welcomes everyone, of all backgrounds, experience and abilities.

    Despite what some might think: He’s not from Germany and no, he is not Prince Harry!

    Favorite Quote: “People often say that motivation doesn’t last. Well, neither does bathing – That’s why we recommend it daily.”


    • Crossfit Level 2
    • USA Weightlifting Level 1
    • Crossfit Strongman
    • Power Athlete Level 1
  • Matt Bronson

    While attending high school, Matt successfully juggled ice hockey, skiing and tennis. “I continued to follow the yellow brick road, which led me to my life’s work. Following a 17-plus-year career on Wall Street, I got the opportunity of a lifetime: One that led me to use my skills to help others improve their lives.”

    As a coach, Matt wants his athletes to give their best THAT day, moving well and pushing beyond mental and physical limitations.


    • CrossFit Kids
    • CrossFit Level 2
  • Ixchel Avirama

    Ixchel (E-shell) is EVF’s newest Crossfit coach. She is also an athlete at heart. She joined her first swim team when she was 5 years old and participated in many team sports/varsity teams throughout her life.

    Ixchel understands that everyone approaches fitness with different backgrounds, abilities and goals, and she’ll meet you where you are. Her goal is to empower performance and improve how our bodies move and work. She believes that long term health and a solid foundation trumps short term results.


    • CrossFit Level 1 Trainer
    • Power Speed Endurance - Art of Breath Certified
    • The Ready State Mobility Specialist (TRS-S)
    • NASM CPT
    • Power Athlete L1
    • Pre-Script L1
  • Chris Catan

    Chris was a competitive baseball player growing up and through college. He attended a DII school, Franklin Peirce University in New Hampshire. His interest in CrossFit started around 2013. The following year, he made it official and joined his first CrossFit gym.
    From there, he did not look back. From competition to coaching CrossFit, weighlifting, and rowing, he added a few notable milestone to his curriculum: Won the 89 kg class of weightlifting at the 2019 Battle of the Crows open, placed 97th in the work and 7th in the region in the CrossFit Team Series 2018 are just two of his great recent performances.
    Aside from being Vegan since 2014, Chris is also an avid fan of craft beers. Be sure to ask him for recommendations at the next EVF social night.
    Favorite Quote:Great minds discuss ideas; average minds discuss events; small minds discuss people.” – Eleanor Roosevelt


    • CrossFit Level 2 Trainer
    • Active Life Seminar
  • Ariel Ruck

    If you are looking for a dancing partner, look no further!
    Ariel almost learnt how to dance before she learnt how to walk. She started at the age of 3, and continued through all the way to College. She is originally from New Jersey, where she grew up. Introduced to Crossfit by her Mom (!!), it immediately clicked and got hooked.
    This evolved into a passion for helping others move better and more efficient through Crossfit.
    She loves EVF or being a place where she can meet a lot of new friends from the community who share a love for fitness.
    Favorite Quote:Be stronger than your strongest excuse”


    • CrossFit Level 1 Trainer
    • Burgener Weightlifting L1


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