Meet the CrossFit Coaches


At EVF Performance CrossFit, our coaches go above and beyond the call of duty. They’re highly skilled and highly educated professionals devoted to providing expert training. With years of experience under the belts, you get the best from the best. For them, coaching isn’t a job — it’s a way of life.
  • Eric Von Frohlich

    Eric Von Frohlich is the founder and leader of the EVF family of companies, which include EVF Performance, CrossFit Upper East Side and CrossFit Columbus Circle. His storied fitness career began in 1995 when he worked as a trainer for middle school students. From there, he kickstarted his own personal training business specializing in calisthenics, metabolic conditioning, weightlifting, nutrition counseling and more.

    Over the past two decades, Eric has developed several signature programs including EVF 360, Practice and RoadFit. He’s one of the most sought-after fitness experts in the country appearing in major publications such as Shape, Fitness, Health, Redbook and Cosmo. He also consulted on the best-selling book “Younger Next Year” (Harry Lodge and Chris Crowley, 2007).

    If you’re looking for an authority in fitness, you’ve come to the right place.

  • Debra Strougo Frohlich

    Debra is a quadruple threat. She’s a fitness pro, marketer, entrepreneur, and mom. As the business partner and wife to Eric Von Frohlich, she’s a driving force behind EVF. She has 20 years of experience teaching at some of the nation’s most notable gyms including Equinox, Crunch, SCLA and NYSC. She’s consulted with multiple fitness brands and publications such as SELF Magazine.

    Debra’s fitness knowledge is rivaled only by her business acumen. Post-college, she worked at a start-up and learned what it took to survive in the digital publishing space. Later, she launched an online fitness community called, and began her career as Director of Sales at NYC & Company, New York City’s official marketing, tourism, and partnership organization.

    In 2005, she met her husband, Eric and the couple bonded over their love of health and wellness. Together, they created EVF and a new indoor rowing workout, which was the catalyst for Row House NYC.

    Because of Debra’s vision and unshakable work ethic, EVF Performance is a force to be reckoned with.

  • Lola Lopez

    EVF Upper East Side General Manager

    Lola has been doing CrossFit for 7 years and is passionate about living a healthy lifestyle. The community aspect of CrossFit — and EVF — gives the Argentina native a sense of home. “I love our community, how everyone is always there for each other.”

    An avid field hockey player with over 26 years under her belt, she played in the top division in Buenos Aires. She now plays for the U.S. national club champion GFHC Rovers in New York.

    Lola earned her CrossFit Level 1 in 2017 and trains hard to be the best version of herself.  “If you set your mind on something and invest 100 percent of yourself, you can accomplish it.”


    • CrossFit Level 1
  • Colin Gray

    EVF Columbus Circle General Manager

    Colin, EVF General Manager at Columbus Circle, has a genuine lust for life. “I feel that it’s prudent and necessary to be passionate about anything you involve yourself with. For me, that would be helping others, lifting weights, writing music, reading, and eating!” Colin went to school to become a physical therapist but quickly realized he needed a change of pace.

    “I prefer working with people before they get injured. That way you can teach them proper habits to avoid needing a physical therapist in the first place.”


    • CrossFit Level 1
    • NASM CPT
  • Casey Palmisano

    Upper East Side Coach

    Coach Casey is 7 years into his CrossFit journey, and brings a diverse experience across a few specialties. Casey holds multiple degrees  in music, in addition to numerous strength and fitness certifications. “My mother calls me a well educated fool, but I just love learning new things!” he says.  He brings this love of learning to a passion for teaching athletes, and he enthusiastically encourages athletes to succeed in complex movements that come with gymnastics and weightlifting.

    Casey is an accomplished CrossFit competitor, which gives him an  edge in teaching competitive CrossFit. “Every athlete/team I’ve ever specifically trained for a competition has gotten on the podium.” He loves the moment when members realize the accomplishments they achieved, and knowing that his advice is what helped them reach their goal.

    While Casey may be in the gym often, you can also find him pursuing music or acting in productions, such as playing Rocky in “The Rocky Horror Show” in Greenville, SC back in September of 2018.


    • CrossFit Level 1 Certification
    • CrossFit Level 2 Certification
    • CrossFit Weightlifting Trainer
    • CrossFit Gymnastics Certification
    • NASM Certified Personal Trainer
  • Matt Bronson

    While attending high school, Matt successfully juggled ice hockey, skiing and tennis. “I continued to follow the yellow brick road, which led me to my life’s work. Following a 17-plus-year career on Wall Street, I got the opportunity of a lifetime: One that led me to use my skills to help others improve their lives.”

    As a coach, Matt wants his athletes to give their best THAT day, moving well and pushing beyond mental and physical limitations.


    • CrossFit Kids
    • CrossFit Level 2
  • Jay Plansky

    Upper East Side Coach

    Jay Plansky is a highly-qualified MD and FAAEM (Fellow of the American Academy of Emergency Medicine). His athletic background includes football and lacrosse, as well as Muay Thai. Jay has always enjoyed working out and helping others. It’s one of the many reasons he wanted to become both a doctor and coach.

    “I am passionate about motivating athletes to work hard and surpass their expectations. If we all squatted a little heavier and did our burpees just a little faster, then maybe, just maybe, we could end world hunger, end poverty, and make this world a better place.”


    • Board Certified Emergency Medicine
    • Catalyst Athletics Weightlifting
    • CrossFit Level 2
    • Doctor of Medicine
    • Ringside Physician for USA Boxing
  • John Edmonds

    Upper East Side Coach

    Coach John came to EVF as an intern in 2018 and has been an integral part of our coaching ever since.  After completing the EVF intern program, he coaches EVF 360, CrossFit and subs in for where ever his expertise is needed.

    John spent the first part of his career in finance before leaving that career to pursue his passion for fitness.  He played Division 1 football for two years in college which helps him understand and connect with the athlete mindset.

    His favorite CrossFit benchmark is Helen, and his favorite movement is the bar muscle-up.


    • CrossFit Level 1
  • Jared Tunkel

    Upper East Side Coach

    Growing up, Jared competed in multiple sports but soccer was his favorite. He played for the LI ODP (Olympic Developmental Program) and continued for four years in the NCAA. “When I graduated college, I found CrossFit as an outlet for my competitive nature. Over time, I sustained too many injuries playing soccer and decided to shift my focus.” Jared has qualified for and placed at numerous local and regional competitions. In 2016, he competed in his first CrossFit Open.

    “I am passionate about human performance, whether it’s in sports or returning to sports post-injury. I believe in safe, efficient movement and of course, heavy lifting.”


    • CrossFit Level 1


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